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How do children’s authors build strong book businesses and grow their impact? By hanging out with Laurie on Season THREE of the Writers Way!
Season one of the Writer’s Way was looooooonnnggg….
Season two was SHORT.
Season three is going to help you LEVEL-UP your book business.
Welcome to season THREE of the Writer’s Way!
My friends, I’m learning.
I’m learning the 3Ps – patience, planning, and to prioritize – yay me!
(I mean, I’m working on it anyway)
AND I’m taking anyone who wants to tag along with me for the ride.
After a few years of throwing spaghetti on the wall, only to realize that NOTHING STUCK, I am finally on the right track.
This season on the podcast will be all about marketing our children’s books, reaching more readers and selling more books.
Sounds great, right?
Subscribe to the Writer’s Way podcast so that you always know when the next one drops!
*podcast lingo, cause I’m awesome like that – you just click the three dots in the circle up in the audio player! 👆
Joining me for the first time? Start at the beginning HERE
View episode transcript
Season THREE of the Writer’s Way!
When I first started publishing I had NO IDEA how to actually SELL my books, no clear idea of what I wanted let alone how to get there. I was all over the shop – IG/FB, Pinterest, LI, Twitter, with little to NO success, no direction, certainly no consistency because I’d get all excited about one avenue or tactic and then when it didn’t work. (No clear direction!) – I was totally bummed and would give up for a while.
Outside, friends and family were impressed with me because I was a published author, and I WAS proud of myself, absolutely, but it wasn’t enough.
Inside, I felt like I had no direction, always felt frazzled because I had a never ending to do list in my brain at all times, and it never felt like I was doing ENOUGH. As I learned more about marketing strategies, the to do list piled on – I have to try pinterest and twitter and funnels and SLOs and OTOs… blech.
Hit the wall when Covid hit the world. Amazon re-prioritized their shipments, meaning the numbers were all over the shop because they only register when the book ship.
I had students in courses who hit the same wall as I did, kids home all of a sudden – all the time – and no clear idea of what the priority was in the one hour that I actually was able to sit at the computer.
And then… COVID.
I’ve always had a passion to help other authors, but never really the clarity of exactly how I would do that, or share about it. I realized I had to make a plan and actually STICK to it – yikes.
I went back to the drawing board and created a content marketing course mainly because it’s the way that I want to market – I never want to feel icky, and I like having a definite plan so I know exactly what I’m working on.
I knew that other authors wanted to ditch their day jobs and make writing their full-time businesses, but everyone was in the same boat as I was – kids at home, very little time and no clear direction when they could finally sit down to work.
I realized I had to set up my author platform better, that I needed a traffic plan, a content creation plan, and I really needed to (and still need to!) prioritize my work time, since there’s less of it now.
I’m focusing this coming year strictly on helping other authors with marketing, because there are lots of how to courses out there and teachers who are passionate about the actual pre-publishing and publishing process (April Cox has an amazing workgroup, she gives SO MUCH, it’s incredible).
My blood gets pumping when we start talking about how to increase our impact, how to reach our readers so they can enjoy our work. And it’s pretty damn amazing when we actually sell our books!
So marketing strategies and tactics and all that great stuff is where I’m focusing on this coming year, and I’m hoping to take you along for that ride.
As I learn more I want to share it with YOU. As I try new things you can learn from not just my successes but my failures as well.
Thanks to the current students in my content marketing course, I know exactly where to start here in season three on the podcast. We are going to talk all about time management! How in the heck can we get anything done in a pandemic?! One thing I learned in the past 6 months is how important my family and our health is. So I had to take a good long look at where I was spending my time and what my priorities were. I’m still a work in progress, because there’s many days I want to bury myself in the computer and just NOt jump on the trampoline, you know?
But I’m trying; trying to be there for the kids, the pandemic puppy, the hubby – cause apparently he needs attention too – for my friends, because I have to be a lot more intentional now if I want to connect with anyone and I have to work at this.
I can’t wait to tackle this year of marketing with you! I hope you subscribe and listen and send me messages to let me know what you think!
That way you’ll know exactly when next week’s show comes out, all about time management, which is actually a super unsexy way to talk about it.
Let’s say next week’s show is going to be about achieving your author dreams in an hour a day so that you still have time for your family, and maybe even your spouse if they’re lucky 😉
Talk to you next week my friends!